Public Relations Management - MRU

Public Relations Management

Field of study Management
National Code 6211LX084
Degree awarded Master of Business Management
Duration 1,5 years
Language English
Tuition fee €4384 per one academic year (2024-2025)

Have a natural persuasion talent that you want to exploit? Are you looking to expand your marketing or management education with public relations studies? Do you see PR as a powerful tool that can be used to achieve great goals?  

If any of the above questions came back positive, it’s time to consider taking up master degree in Public Relations Management. Train yourself in the art of shaping the image of an organization, using public relations strategies in a variety of situations. Dive into a postgraduate studies focused on experiential learning and the promotion of entrepreneurship, which helps to create a personal workplace!

Study in Vilnius, a fast-paced European city, with marketing and PR companies based here as your future potential employers. Learn from a team of great lecturers, who can offer you not just theoretical knowledge, but practical planning, argumentation and organizational communication management, communication skills with media, too. Gain from other Universities with Erasmus + programs.

Conduct your studies in English, so you could break the barriers of international communication. To take full advantage of this course, you will be required to know English at B2 level. After 1,5 years of studies, you will receive your master degree in the field of business and public management. You will also be awarded 90 ECTS credits for your future studies. Upon completion of your degree, you will be able reach for career in public organizations, businesses, non-profit communications departments, media analysis agencies as project officer for public relations or organizational image builder.  

Invest in your public relations studies at one of the best universities in Lithuania for this subject. We are happy to say that at MRU, you will find a low tuition fee for this course, making this master degree even more enticing. We also have scholarships for master studies available at our university. You can find more information on scholarships available here 

Check out more information on Public Relations Management lecture content below and decide if this program is best for you. Contact us if you have more questions. If not, hit that Apply now button and get your degree started!

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Relevant information
Study Content

STUDY PROGRAMME PLAN

Course units

ECTS credits

1st YEAR

60

1 SEMESTER

30

Compulsory course units

30

Management*

3

Strategic Management*

3

Public Relations History and Theory

6

Design Thinking

6

Creative Management and Leadership

6

Communication Theories for Contemporary Society

6

Master Thesis

6

2 SEMESTER

30

Compulsory course units

30

Research Methodology

6

Public Relations Practice and Strategic Management

6

Omni Channel Marketing and Communication

6

Master Thesis

6

Digital Public Relations

6

2nd YEAR

30

3 SEMESTER

30

Compulsory course units

18

Master Thesis

18

Alternatively elective course units

12

Conflict Management

6

Intellectual Property

6

Practicum of Data Analysis

6

* – Course units are compulsory for students who have not studied it during their bachelor’s studies.

Learning Outcomes

General competences and learning outcomes

Personal and Social abilities

  1. Interpersonal (interaction) skills
  • The students will be able to understand psychological reactions of people;
  • The students will be able to understand the dynamics of social conflicts and manage them.
  1. Ethical commitment and social responsibility
  • The students will be able to apply ethical attitudes and values, to understand the importance of social responsibility;
  • The students will be able to apply sustainability principles and make decisions based on sustainable development.

Subject specific competences and learning outcomes

Knowledge and its application

  1. Decision making
  • The students will be able to make informed decisions;
  • The students will be able to understand the complexity of decision-making, the process and consequences applying critical and constructive thinkin

      4. Ability to organize and plan

  • The students will know, how to organize management activities, lead a team and be responsible for performance results;
  • The students will be able to create and apply public relations management knowledge-based solutions;
  • The students will be able to create innovative public relations management projects and lead them;
  • The students will be able to plan and organize internal and external communication activities with the organization’s employees and stakeholders.
  1. Ability to lead
  • The students will be able to creatively apply leadership methods / practices in professional problematic / crisis situations;
  • The students will be able to manage the activities of employees in global and local contexts, in complex and diverse situations.

 Research skills

  1. Scientific research skills
  • The students will be able to select, systematize and critically evaluate scientific research in the field of public relations management;
  • The students will be able to develop and independently conduct research in the field of public relations management;
  • The students will be able to present decision of public relations management field based on the results of the scientific research.

      7. Abilities to systematize and analyze information

  • The students will be able to communicate effectively, fluently and persuasively, in writing and orally in at least one foreign language, discuss current issues in public relations management ;
  • The students will be able to select and systematize information from various sources and to analyze it, integrating the knowledge of different fields on the topic of public relations management;
  • The students will be able to independently develop and expand professional competence through lifelong learning.

 Special abilities

     8. Public information management and evaluation skills

  • The students will be able to develop, manage and evaluate the organization’s public information, systematically applying modern management theories for global, complex, uncertain environments;
  • The students will be able to design and develop public information campaigns;
  • The students will be able to evaluate operational efficiency by providing recommendations to employees and stakeholders of the organization.

     9. Ability to maintain the organization’s image

  • The students will be able to form and maintain the image of the organization in the internal and external environment;
  • The students will be able to create and maintain a communication ecosystem between the organization’s employees and stakeholders;
  • The students will be able to create and implement external and internal organization’s communication crisis management solutions.

    10. Ability to develop operational strategies using marketing techniques

  • The students will be able to apply marketing methods for public relations management.
Study Organization

Full-time studies on campus are organized on weekdays, either from 14:30 or from 18:00 (if requested by students), four days per week.

Up to 40% of lectures may be conducted online in the Moodle environment.

If some students will not be able to arrive on time due to serious reasons (ex. prolonged visa application procedure), they will be able to join the courses online for the first semester.

Admission Steps
  1. Choose a study programme
  2. Fill in the application form at apply.mruni.eu
  3. Pay the non-refundable application fee (for non-EU citizens – 100 euros, for EU-citizens and MRU alumni – 50 euros)
  4. Receive your application evaluation results
  5. Confirm your acceptance by paying the first-year tuition fee and 50 euros registration fee (non-refundable)
  6. Sign the study contract
  7. Start Temporary Residence Permit application procedure
  8. Register to studies
Admission Requirements

Required documents:

  • Bachelor degree or equivalent first university degree diploma (3-year study duration minimum)
  • Academic transcripts of each study year
  • Document proving English language level
  • Motivational letter
  • Passport copy

Additional educational documents might be required depending on the country of residence.

All documents should be officially translated into English, Lithuanian or Russian language.

Provided documents must be in color, have no cut corners (high quality scan).

By submitting the documents applicant agrees for one’s information to be shared with other institutions that the University might refer to while processing the academic verification.

Applicants might be required to take entrance examination or motivational interview.

English Language Requirements

Required level – B2

Assessments of English language proficiency certificates equivalent to level B2:

  • TOEFL IBT 65-78
  • IELTS 5.0-6.5
  • DUOLINGO 100-125

If you do not have a certificate proving your English language proficiency level, you can take the University Online English language level test. You will be able to choose this option while filling in the application. The test is free of charge.

Certificate is not required if your native language is English or if your previous studies were conducted fully in English language.

Documents Legalization
  • If original educational documents are not in English, Lithuanian or Russian languages it has to be supplemented with an official translation
  • Official translation has to be confirmed by a sworn translator’s signature, notary, apostille or consular legalisation
  • If original educational documents are in English, Lithuanian or Russian language, scanned copies are enough
  • Accepted students shall present their original educational documents to the International Office upon arrival to studies
Country Specific Requirements

Detailed information here.

Country

Documentation requirements

Cameroon

Higher Education Qualifications

 

  1. Diploma
  2. Official Academic Transcript (original or certified true copy) scanned and e-mailed from official university registrar’s email address to recognition@mruni.eu or posted directly to the Mykolas Romeris University (International Admissions, Ateities str. 20, LT-08303 Vilnius, Lithuania) in a sealed and stamped envelope.

China

Higher Education

  1. Degree Certificate (original or certified true copy)
  2. Graduation Certificate (original or certified true copy)
  3. Academic Transcript (original or certified true copy)
  4. Verification reports in English for the degree certificate issued by the China Academic Degrees & Graduate Education Development Centre (http://cqv.chinadegrees.cn/ )

Please refer to General Documentation Requirements for more information.Please note that all documents issued in Chinese should be supplemented with an official translation into English, Russian, or Lithuanian. A translation is considered to be official when it is bound to a certified true copy of the document in the original language and is attested by the translator’s signature.

Congo (Democratic Republic of)

Higher Education Qualifications

 

  1. Diploma
  2. Official Academic Transcript (original or certified true copy) scanned and e-mailed from official university registrar’s email address to recognition@mruni.eu or posted directly to the Mykolas Romeris University (International Admissions, Ateities str. 20, LT-08303 Vilnius, Lithuania) in a sealed and stamped envelope.

Ghana

Higher Education Qualifications

 

  1. Diploma
  2. Official Academic Transcript (original or certified true copy) scanned and e-mailed from official university registrar’s email address to recognition@mruni.eu or posted directly to the Mykolas Romeris University (International Admissions, Ateities str. 20, LT-08303 Vilnius, Lithuania) in a sealed and stamped envelope.

India

Higher Education Qualifications

 

  1. Apostilled original degree certificate of 4 years minimum
  2. Apostilled original consolidated mark sheet of 4 years minimum

Nigeria

Higher Education Qualifications

 

  1. Diploma
  2. Official Academic Transcript (original or certified true copy) scanned and e-mailed from official university registrar’s email address to recognition@mruni.eu or posted directly to the Mykolas Romeris University (International Admissions, Ateities str. 20, LT-08303 Vilnius, Lithuania) in a sealed and stamped envelope.

Pakistan

Higher Education Qualifications:

  1. Diploma attested by the Higher Education Commission and the Ministry of Foreign Affairs
  2. Full Academic Transcript attested by the Higher Education Commission and the Ministry of Foreign Affairs

South Korea

Higher Education

  1. Certificate of Graduation and Transcript posted directly to our office by the higher education institution in a sealed and stamped envelope.

United States

Higher Education

  1. Diploma;
  2. Official academic transcript submitted in a sealed and stamped envelope;
Qualification Recognition

Recognition of Foreign Qualifications

  • The evaluation and recognition of prior qualifications is a part of Mykolas Romeris University (MRU) admissions process.
  • By submitting the online application you confirm that the documents are legitimate and that MRU can verify the authenticity of the documents by contacting its issuing authority and national ENIC/NARIC centre.
  • Documents uploaded must be in good condition and in full colour. Documents issued in languages other than English, Russian, or Lithuanian must be accompanied with an official translation into English or Lithuanian. 
  • Before you apply make sure that you have a complete documentation package and that your qualifications are giving access to higher education according to the study programme level you are applying for at the MRU.  

Recognition Criteria

  • The purpose of an assessment is to compare a foreign qualification with a similar level qualification awarded in Lithuania according to quality, profile, content, workloads and learning outcomes.
  • Your qualification will be assessed according to specific requirements for the programme you are applying for and whether your academic results are sufficient for studies at the MRU.

Right to Appeal

Recognition decisions can be appealed against to the Academic Recognition of Foreign Qualifications Concerning Higher Education Appeal Committee under the Lithuanian Ministry of Education and Science.

All appeals with supporting documents must be submitted to:
Centre for Quality Assessment in Higher Education
Ph.: +37052104778
Email: recognition@skvc.lt 
Address: SKVC, A. Goštauto st. 12, LT-01108, Vilnius, Lithuania

The procedure of evaluation and recognition of academic qualifications

Fees

Application fee (non-refundable):

  • for Non-EU citizens – €100
  • for EU citizens and MRU Alumni – €50

Registration fee (non-refundable):

  • €50

Tuition fee (EU/Non-EU citizens) per 1 academic year: €4384 (academic year 2024-2025).

Payment information will be provided in the invoices issued in your online application form.

Student continues to pay the same tuition fee which was implied at the time of the admission.

Contact Us
International Admissions Office
Didlaukio str. 55, LT-08303 Vilnius, Lithuania

E-mail: study@mruni.eu
Phone: +370 5 271 4700
WhatsApp: +370  6 564 6682
Office: L-305

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