Global Business and Modern Marketing - MRU

Global Business and Modern Marketing

Field of study Business Management
National Code 6121LX053
Degree awarded Bachelor of Business Management
Duration 3 years
Language English
Tuition fee €3176 per one academic year (2025-2026)

Have you ever dreamed of starting your own, successful company? Do you consider yourself a natural team leader and wish to hone this skill? Did you ever want to learn how to use data to make decisions? Do you want to work in a business environment?

If any of the above questions are about you, then strongly consider Global Business and Modern Marketing for your bachelor studies. This course is built to prepare future global business leaders. During 3 year studies, our lecturers will prepare you to read, analyse and draw conclusions from business data, crucial to making sound business decisions.

You will receive a world-class education which will allow you to work in business management of any field. This will be possible by giving you the skills to read and comprehend any data of finance, marketing, human resources and so on.

Study in Vilnius, a hub of modern companies and your future potential employers. Make your business studies more than just about one discipline. Gain understanding of business psychology, budget management, digital marketing, project management, economics and so much more. MRU is probably the best university in preparing you to become a business leader in the global environment.

Take your studies in English and become a truly international business leader. Don’t miss a chance to study abroad, where you can improve your English or secondary language skills even more. To take full advantage of this study program, you will be required to know English at B2 level.

Study in Europe, in one of the universities of your choice with Erasmus+ study programmes. Upon graduating, you will be awarded your bachelor degree in the field of business management, and 180 ECTS points for future studies.

MRU offers low tuition fees that are affordable to all aspiring business leaders. There are scholarships available for many students and more information on that can be found here. We also provide help with residence permits for all international students.

Check out more information about Global Business and Modern Marketing below and decide if this program is best for you. Contact us if you have more questions. If not, hit that Apply now button and get your degree started!

Find out 6 Reasons to Study in Lithuania!

Relevant information
Study Content

STUDY PROGRAMME PLAN

Course units

ECTS credits

1st YEAR

60

1 SEMESTER

30

Compulsory course units

30

Introduction to Studies

3

Management

6

Microeconomics

6

Art of Negotiation

6

Business Mathematics

6

Professional Foreign Language (English / French / German) 1

3

2 SEMESTER

30

Compulsory course units

24

Macroeconomics

6

Business Statistics

6

Professional Foreign Language (English / French / German) 2

3

Philosophy

3

Creation and Management of Global Business

6

Alternatively elective course units 1

6

Business Models

6

Management of Informational Crises

6

Operations Management

6

2nd YEAR

60

3 SEMESTER

30

Compulsory course units

24

Business Psychology

6

Fundamentals of Marketing and Market Research

6

Human Resource Management

6

Management of Business Budgets

6

Alternatively elective course units 1

6

Intercultural Management and Communication

6

Quality Management

6

4 SEMESTER

30

Compulsory course units

24

Knowledge and Innovations Management

6

Start-ups building and Entrepreneurship

6

Social Media Marketing

6

International Trade and Marketing

6

Alternatively elective course units 1

6

Leadership

6

Sales Management

6

3rd YEAR

60

5 SEMESTER

30

Compulsory course units

30

Development of Products and Innovations

6

Brand Management

6

Project Management

6

Introduction to Research Methodology

6

Business Risk Management

6

6 SEMESTER

30

Compulsory course units

30

Internship

15

Bachelor Thesis

15

Study Organization
Studies take place on weekdays, usually from 9:00 AM to 4:00 PM. International students who are in the process of obtaining a temporary residence permit in Lithuania and cannot travel to Lithuania will be able to study remotely during the first semester.
 
Important: Foreign students must arrive to the University by September 1, 2025, unless a later program start date is specified. Exceptions can be made only for valid reasons, and students must participate in studies remotely until their arrival. If a student fails to arrive by the specified deadline without valid reasons, the University will notify Lithuania’s Migration Department about the termination of their study agreement.
Admission Steps
  1. Choose a study programme
  2. Fill in the application form at apply.mruni.eu
  3. Pay the non-refundable application fee (for non-EU citizens – 100 euros, for EU-citizens, MRU alumni, and Ukrainians – 50 euros)
  4. Receive your application evaluation results
  5. Confirm your acceptance by paying the first-year tuition fee and 50 euros registration fee (non-refundable)
  6. Sign the study contract
  7. Start Temporary Residence Permit application procedure
  8. Register to studies
Admission Requirements

Required documents:

  • Secondary education diploma or equivalent including final grades
  • Document proving English language level
  • Motivational letter (please note that the authenticity of the motivation letter will be verified using specialized software, so it should be written without AI assistance)
  • Passport copy
  • Additional educational documents might be required depending on the country of residence.

Provided documents must be in color, have no cut corners (high quality scan).

Notes:

  • By submitting the documents applicant agrees for one’s information to be shared with other institutions that the University might refer to while processing the academic verification.
  • Applicants might be asked to participate in additional knowledge evaluation.
  • There are no limits regarding age, but please note, if you have taken a gap of 5 years or more after high school graduation, we may ask you to take additional tests.
English Language Requirements

Required level – B2

Assessments of English language proficiency certificates equivalent to level B2:

  • TOEFL IBT 72-94
  • IELTS 5.5-6.5
  • PTE score 59-75
  • DUOLINGO 100-125

If you do not have a certificate proving your English language proficiency level, you can take the University Online English language level test. You will be able to choose this option while filling in the application. The test is free of charge.

Certificate is not required if your native language is English or if your previous studies were conducted fully in English language.

*Applicants who do not meet the required English proficiency level of B2 have the opportunity to study Preparatory English Language Courses online before studies. 

Documents Legalization
  • If the original educational documents/transcripts are in English, Lithuanian or Russian with an apostille (if required) on the scanned original, no translation needed.
  • If original educational documents/transcripts are not in English, Lithuanian or Russian languages, then they have to be supplemented with an official translation.
  • The official translation has to be confirmed with the sworn translator’s signature or official notarization.
  • Accepted students shall present their original educational documents/transcripts to the International Office upon arrival to begin their studies.
Country Specific Requirements

Country Specific Requirements can be found here.

Qualification Recognition

Recognition of Foreign Qualifications

  • The evaluation and recognition of prior qualifications is a part of Mykolas Romeris University (MRU) admissions process.
  • By submitting the online application you confirm that the documents are legitimate and that MRU can verify the authenticity of the documents by contacting its issuing authority and national ENIC/NARIC centre.
  • Documents uploaded must be in good condition and in full colour. Documents issued in languages other than English, Russian, or Lithuanian must be accompanied with an official translation into English or Lithuanian. 
  • Before you apply make sure that you have a complete documentation package and that your qualifications are giving access to higher education according to the study programme level you are applying for at the MRU.  

Recognition Criteria

  • The purpose of an assessment is to compare a foreign qualification with a similar level qualification awarded in Lithuania according to quality, profile, content, workloads and learning outcomes.
  • Your qualification will be assessed according to specific requirements for the programme you are applying for and whether your academic results are sufficient for studies at the MRU.

Right to Appeal

Recognition decisions can be appealed against to the Academic Recognition of Foreign Qualifications Concerning Higher Education Appeal Committee under the Lithuanian Ministry of Education and Science.

All appeals with supporting documents must be submitted to:
Centre for Quality Assessment in Higher Education
Ph.: +37052104778
Email: recognition@skvc.lt 
Address: SKVC, A. Goštauto st. 12, LT-01108, Vilnius, Lithuania

The procedure of evaluation and recognition of academic qualifications

Fees

Application fee (non-refundable):

  • for Non-EU citizens – €100
  • for EU citizens, MRU Alumni, and Ukrainians – €50

Registration fee (non-refundable):

  • €50

Tuition fee (EU/Non-EU citizens) per 1 academic year: €3176 per one academic year (2025-2026).

40% discount is applied to students from Ukraine. More information about fees applied for Ukraine citizens. 

Payment information will be provided in the invoices issued in your online application form.

Student continues to pay the same tuition fee which was implied at the time of the admission.

Contact Us
International Admissions Office
Ateities str. 20, LT-08303, Vilnius, Lithuania

E-mail: study@mruni.eu
Phone: +370 5 271 4700
WhatsApp: +370  6 564 6682
Office: I-122

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