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Global Business and Modern Marketing (Undergraduate)


→ Characteristics

Locale: Mykolas Romeris University, Vilnius, Lithuania
Field: Business Management
Duration: 3,5 years
Credits: 180 ECTS
Language: English
• Head of the programme: doc. dr. Mangirdas Morkūnas
Note: Due to the Covid-19 students have a possibility to complete the first semester online. Seminars and lectures will be broadcasted in accordance with the approved schedule of a specific group. Students will be able to take the midterms and examinations remotely as well. Detailed information and 1st semester schedule will be sent to all accepted students two weeks prior to the start of studies.

→ Programme's aim

Programme's aim is to prepare specialists who are able to analyze, comment and use in practice modern marketing resources in business environment
Specialists, who are able to divide difficult problems into specific tasks in the context of many changes.

→ Students of the programme will:

• Gain and use fundamental business management knowledge, which will be able to apply in broad interdisciplinary areas of study or professional activities;
• Gain ability to plan, organize, control and evaluate activities, marketing processes by choosing complex technological, organizational and methodological tools;
• Gain ability to analyze business intelligence data and understand potential consumer‘s behavior in international market;
• Have the social skills to impart knowledge and understanding of business and marketing to professionals and other learners, and to take responsibility for the quality of their own and their subordinates' work and it‘s evaluation in accordance with professional ethics;
• Be able to self-study his/her professional field and will be aware of the moral responsibility for the impact of his/her work results on social, economic, cultural development, well-being and environment.

→ Job Opportunities

Graduates of this programmes will be able to:

• Work at various business institutions;
• Establish or manage Lithuanian and foreign business enterprises and it‘s divisions which operate in various business areas;
• Lead or work in functional business network divisions - management, economic analysis, planning, management, finance, accounting, marketing, international relations or information divisions.

Currently our gradates successfully work at Lithuanian bans (AB SEB, Swedbank, DNB, Lietuvos bankas, Finasta), at the finances services company Western Union, audit companies (KPMG, DELOITTE), various other companies (GIRTEKA, BALTPOOL, Storebrand Baltic UAB).

→ Content of lectures

Students of this study programmes will learn such courses as:

Introduction to studies, Management, Microeconomics, Business foreign language, Art of mediation, Business Mathematics, Macroeconomics, Business data, Business psychology, Marketing, Human Resources Management, Business budget management, Knowledge and Innovation Management, Brand Management, Social Media Marketing, International Trade and Marketing, Innovation and product development, Projects management, Integrated marketing communication, Fundamentals of Research Methodology, Business risk management, Practice, Bachelor's thesis.

→ Entry Requirements

Degrees: Secondary education (grade math/foreign language)
English level: At least a B1 level of English, proven by a certification (IELTS or TOEFL): the certification can be organized by long distance

Don't hesitate to contact us:

• International Office: study@mruni.eu
• Messenger: @MykolasRomerisUniversity
• Whatsapp: +370 662 260 81

  • Ateities st. 20, LT-08303 Vilnius, Lithuania
  • Editor: Snieguolė Zalatorė
  • Tel.: (+370 5) 271 4739
  • E-mail: snieguole@mruni.eu
  • www.mruni.eu
  • Company VAT code: LT119517219.