Communication And Digital Marketing (Undergraduate)


The purpose of this study programme is to develop communication and digital marketing competencies and prepare for a successful career. It requires theoretical background, knowledge of the organization's environments and context, the specific knowledge of various platforms and practical knowledge through the use of tools and techniques for content marketing.

Program structure:

During the first year students will acquire the basics of communication, public relations, digital marketing, creative industries and e-business, as well as general university subjects and foreign languages. Students will be able to apply the fundamental theoretical and practical knowledge of digital marketing and communication, develop the subject matter competences relevant for further activities in different sectors.

During the second year of study students will deepen their knowledge of new media communication, social networking and participation, communication ethics and law. They also will be focused on digital content creation and graphics, digital design and gamification. Students will be able to organize and ensure effective and efficient communication in the organization by collaborating in traditional and virtual environments, develop and manage media projects, develop content marketing strategies for organization. Also they will be able to apply knowledge of digital marketing and communication by protecting universal values such as human rights, freedom of expression and information.

During the third year of study students will acquire practical knowledge and prepare the final thesis. They will also be able to acquire professional knowledge in crisis management of information, electronic publishing or production, learn project management or business communication and negotiation. Students will be able to apply the scientific knowledge in digital marketing and communication projects application and evaluate the development opportunities, carry out innovative projects, apply acquired knowledge in new and unfamiliar environments.

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The 2nd and 3rd year students can participate in ERASMUS+ mobility programme which gives a possibility to study at a university abroad for 1 or 2 semesters and do internship in another country.

This program covers the topics of communication, marketing, management, design and creativity that will be useful for working in business organizations or in creative industries. After completing this program, students will be able to work in marketing, communication, public relations departments, develop and implement digital marketing strategies, work in the fields of analysis, content management, digital and communication project management and development.

Secondary education (grade in history/foreign language).

English language proficiency - the level not lower than B1 (following the Common Framework of Reference for Language approved by level test is organized for those, who do not possess IELTS or TOEFL certificates.

Programme type Bachelor's studies (university)
Field of studyCommunication
Study areaSocial Sciences
Degree awardedBachelor of Social Sciences
Duration3 years
Course languageEnglish
Starting dateSeptember 1st
Tuition fee EU students1360 EUR/per year
Tuition fee Non-EU students2160 EUR/per year

Programme director lect. Gintarė Gulevičiūtė

Communication and Digital marketing studies are the great choice for those students, who want to gain interdisciplinary competences and have the choice to work in a variety of sectors. This program covers the topics of communication, digital marketing, management, design and creativity that will be useful in business organizations or creative industries. Creative competences, which this program can provide, are also very important in marketing agencies.

For more detailed information, contact programme director lect. Gintarė Gulevičiūtė via e-mail.

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