Communication And Digital Marketing (Undergraduate)

→ Head About the Programme:

• Programme Director Lect. Gintarė Gulevičiūtė:
Communication and Digital marketing studies are the great choice for those students, who want to gain interdisciplinary competences and have the choice to work in a variety of sectors. This program covers the topics of communication, digital marketing, management, design and creativity that will be useful in business organizations or creative industries. Creative competences, which this program can provide, are also very important in marketing agencies.

→ Strengths

• Possibility to Get Digital Marketing Certificates
• Interdisciplinary Programme
• International Mobility Possibilities: The 2nd and 3rd year students can participate in ERASMUS+ mobility programme which allows for study at a university abroad for 1 or 2 semesters and do internship in another country .

→ Characteristics

Locale: Mykolas Romeris University, Vilnius, Lithuania
Field: Communication
Duration: 3 years
Credits: 180 ECTS
• Language: English 
Note: Due to the Covid-19 students have a possibility to complete the first semester online. Seminars and lectures will be broadcasted in accordance with the approved schedule of a specific group. Students will be able to take the midterms and examinations remotely as well. Detailed information and 1st semester schedule will be sent to all accepted students two weeks prior to the start of studies.

→ Content of Lectures


      •First year

      •Second year

      •Third year

Autumn Semester

Basics of Marketing and Social Networks

Creative Writing and Advertising Texts

Image Management

Communication Theory Basics

Digital Content and Computer Graphics


Introduction to Studies

Integrated Project



Introduction to Digital Marketing

Information Crisis Management

Professional Foreign Language (English / French / German)

New Media Communication

Product and Film Industry




Spring Semester

Basics of Creative Industries

Digital and Advertising Design

Bachelor Thesis

Basic of Public Relations

Ethics and Law Communication

Elective Study Subject

Creative Management and Leadership Methods

Gamification Methods and Technologies

Audience Analysis

Introduction to Studies

Introduction to Research Methodology

Business Communication and Negotiation

Professional Foreign Language (English / French / German)

Term Paper

Introduction to Project Management and Communication

→ Job Opportunities

This program covers the topics of communication, marketing, management, design and creativity that will be useful for working in business organizations or in creative industries. After completing this program, students will be able to work in marketing, as SEO, SEM specialists, in communication, public relations departments, develop and implement digital marketing strategies, work in the fields of analysis, content management, digital and communication project management and development, manage social networks and projects.

→ Entry Requirements

Degrees: Secondary education (grade history / foreign language)
English level: At least a B1 level of English, proven by a certification (IELTS or TOEFL): the certification can be organized by long distance

→ Student Experiences

• Greta and Emilija, Students from Lithuania :
As most of secondary school graduate, last year we also were not sure what programme and university to choose. We only knew, that communication was our strength and we wanted to base our future carrier on it. Communication and Digital Marketing programme proposed by MRU appeared as unique and interesting. And why MRU? We did not doubt about this. Because many friends study or already finished studies and mentioned the University only from positive side. We also checked information on social media and liked it. Now we can‘t imagine ourselves somewhere else. We enjoy studies as they are not only book reading and routine. Experienced teachers are considering us as younger colleagues. And university has everything student might dream of: spaces, prolonged library working time, 2 canteens with wide food assortment, cafeteria with caramel coffee and coffee machines as well as Asian shop and many comfortable meeting and resting places in the corridors. It is really comfortable here as in second home. We represent our institute in many different events and social media as well as share our impressions of studies with friends. If you are looking for self-expressions activities, high quality studies and comfortable environment, then you should join us at MRU. If you have questions or doubts write to us personally!

• Martynas Meilūnas, Student from Lithuania:
I already finished my first year. Which included professional and general university subjects. In the programme they teach things that every company should know and apply in their daily activities, of course if they seek success in business. I also increased my practical knowledge a lot while participating in FUTUREPRENEURS 2019 programme. It was about sustainable business, start-ups and their economic, social and ecological aspects. I am active student as well: represented MRU in different events, sport competitions, MRU Night 19 event as well Creative Industries days. Once I was participating to represent my programme in STUDY FAIR. I really enjoy my studies here, because I am getting a lot of new valuable knowledges as well as feel noticed and appreciated.

For more detailed Informations click here

Don't hesitate to contact us:

• International Office: study@mruni.eu
• Messenger: @MykolasRomerisUniversity
• Whatsapp: +370 662 260 81

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  • Editor: Snieguolė Zalatorė
  • Tel.: (+370 5) 271 4739
  • E-mail: snieguole@mruni.eu
  • www.mruni.eu
  • Company VAT code: LT119517219.