At the upcoming LOGIN 2025 conference, Mykolas Romeris University (MRU) Associate Professor Dr. Artūras Jurgelevičius will invite us to fundamentally rethink our attitude toward failure and mistakes. His presentation, "The Power of Failure: Why the Ability to Make Mistakes Is a Key 21st-Century Skill", is a bold call to embrace failure as a springboard for growth, creativity, and discovery.

We live in a fast-paced world of innovation, experimentation, and creativity. Startups, the creative industries, and artificial intelligence all thrive on trial and error.

"What if failure isn’t something to avoid, but something worth learning to manage?" asks Dr. Jurgelevičius. According to him, learning to "befriend" failure and being comfortable with mistakes is no longer a weakness – but one of the most vital skills of the 21st century.

The Science Behind Mistakes

Assoc. Prof. Dr. Jurgelevičius draws on neuroscience research that shows we learn most effectively when we experience failure. Mistakes activate specific brain mechanisms that help us reflect more deeply, adapt more quickly, and grow more resiliently. In his talk, he will demonstrate how failure can serve as a launchpad for creativity and emotional strength.

"Research shows we learn most intensely when we get things wrong – when success doesn't come on the first try," he says.

His talk will also explore the concepts of fixed vs. growth mindsets, helping to explain why some people see failure as a valuable learning opportunity, while others interpret it as personal defeat.

Although our society is only beginning to appreciate failure as a driver of growth, younger generations are increasingly willing to talk about mistakes, emotional resilience, and learning from setbacks. Still, a lingering belief that failure is shameful often holds back honest conversations. That’s why, according to Dr. Jurgelevičius, we must speak openly – especially in academic and business communities.

Personal Experience at the Core

This won’t be just another motivational talk. Attendees will leave with practical tools for reflecting on failure, silencing the inner critic, and transforming challenges into creative momentum.

The talk will be especially relevant to anyone currently facing uncertainty or hardship – offering not only emotional support but also a nudge toward a new mindset.

Assoc. Prof. Dr. Jurgelevičius is candid about his own journey. His academic and business paths were not without missteps – but those very moments became turning points, fueling his interest in how value is created, how teams are built, and how emotional resilience is strengthened.

“Failure is not a wall – it’s a door,” he says.

Inspired by personal stories, student experiences, and scientific insights, Assoc. Prof. Dr. Jurgelevičius urges us to see failure as an inevitable – and invaluable – part of the road to success.

His presentation at LOGIN 2025 is a powerful invitation to step into uncomfortable yet liberating territory. In a world still gripped by perfectionism and fear of mistakes, it’s a message we need more than ever.

Want to learn how to not only accept failure – but turn it into strength? Join us at LOGIN 2025 for a talk that inspires change and unlocks new perspectives.

You can find the LOGIN 2025 programme here.