Tourism Management and Heritage (Undergraduate)



The aim of the study programme Tourism Management and Heritage is to train specialists who would know the principles of sustainable tourism management and the particularity of cultural and natural heritage as well as having the ability to apply the acquired knowledge in practice. Also, to identify, analyse and solve problems in the fields of public administration, heritage management, tourism marketing and service management, implementation of innovations, sustainable tourism development in regions. As well as, people who would be competent to work in competitive and international environment, manage critical situations, solve conflicts and make timely and independent solutions.

To see course content, click here. To download brochure of this programme, click here.




The 2nd and 3rd year students can participate in ERASMUS+ mobility programme which gives a possibility to study at a partner university abroad for 1 or 2 semesters, or do an internship in another country.

The content of the study programme and its orientation to heritage studies and development opportunities to cultural and natural tourism are universal, which leads to wide career alternatives for graduates of the programme. Future workplaces include not only regional, national, departmental, private or special purpose museums and parks but also publishing houses, institutions of heritage protection, travel agencies, tourist information centres, art galleries and centres, governmental and non-governmental organisations, embassies and other institutions, public administration entities, consultancy firms providing advice or assistance on heritage adjustment to the purposes of tourism, national and international organisations responsible for the protection of heritage. Future workplaces are tourism agencies and travel organisation companies (there are 282 of them employing more than 2 000 people). To work in any of the mentioned potential future workplaces students will be required to possess competencies in heritage and tourism management.

Secondary education (grade in history/foreign language).

English language proficiency - the level not lower than B1 (following the Common Framework of Reference for Language approved by level test is organized for those, who do not possess IELTS or TOEFL certificates.


Programme type
Bachelor's studies (University)
Field of studyTourism and Leisure
Study area Business and Public Administration
Degree awarded Bachelor of Business Management
Duration3,5 years
AccreditationCentre for Quality Assessment in Higher Education
Course languageEnglish
Starting dateSeptember 1st
Tuition fee EU students1360 EUR/per year
Tuition fee Non-EU students2160 EUR/per year


Assoc. prof. dr. Brigita Žuromskaitė, programme director:

Modern travelling begins before leaving home: trips are planned, information is collected, friends and travel agencies are consulted. It does not end immediately after coming back home either: trips are still vivid because of photos, souvenirs, and impressions.
Teams of people and specialists of different areas work hard for people to have great memories from their travels. They seek to assure the smoothness and safety at each stage of the trip, as well as to present travel objects properly. To achieve these goals travel industry needs well prepared specialists, with interdisciplinary knowledge, who are able to create quality tourism products and services, remain calm in crisis, which can happen even in the shortest tours. Tourism sector continuously needs innovative and strategic thinking specialists, who are able to develop the sector further.
The programme was developed following travel experience and research, which revealed the competences lacking in the tourism sector.

For more detailed information, contact via e.mail.:

Mikheili Kalmakhelidze, 3rd year student from Georgia:
For me it is worth to study at MRU because it is very intercultural university, this makes it great opportunity to get an idea how to work in tourism sector. MRU professors are very motivated to work and help each student. Lithuania is door to EU for the beginning of your career and start to share your ideas. You also have many opportunities to work and study here in Lithuania, and comparing living expenses to other EU countries, Lithuania has many advantages.