Public Relations Management (Graduate)

→ Heads About the Programme

• Assoc. Prof. Valdas Dambrava, Practitioner and Public Relation Specialist in Public sector:
We invite anyone who feels passion or at least attraction for communication and wants to transform it into new profession. If you think you can persuade people, make them smile, watch, listen or pay attention at what you say, write or do – you’re our target and we can be your solution. If you believe PR still is a powerful weapon to achieve almost any goal, we can help you to master this fabulous “craft”.
Most of theoretical statements in the classes will be based on practical experiences of selected (exceptional?) professors, lecturers and practitioners. Achieved communication skills will help you in any business, politics, diplomacy, art, sports, and even in private life.

→ Strengths

• Valuable and Applicable Communication Management Knowledge
• Practitioners and Academics Sharing their best Knowledges
• Visiting Lecturers and Study Visits

→ Characteristics

Locale: Mykolas Romeris University, Vilnius Lithuania
Field: Management
Duration: 1.5 years
Credits: 90 ECTS  
Language: English  
Schedule: Full-time studies are conducted on workdays from 6 pm. Part of the lectures (for the ones who are not able to arrive physically to the University) will be broadcasted live online in accordance with the approved schedule of a specific group. .
Note: Due to the Covid-19 students have a possibility to complete the first semester online. Seminars and lectures will be broadcasted in accordance with the approved schedule of a specific group. Students will be able to take the midterms and examinations remotely as well. Detailed information and 1st semester schedule will be sent to all accepted students two weeks prior to the start of studies.

→ Content of Lectures


      •First year

       •Second year

Autumn Semester

Communication Theories for Contemporary Society

Master Thesis

Master Thesis

(optional) Creative Management and Leadership Methods

Public Relations Strategy

(optional) Interest Groups and Lobbying

Public Relations Theory and Practice

(optional) Social Conflicts, Their Dynamics and Management

Research Methodology


Spring Semester

E-Marketing and Marketing Investigations


Intellectual Property


Master Thesis


Strategic Project Management


Technology Innovation Management and Communication


→ Job Opportunities

Graduates of the Programme start or continue their carriers in public relation, communication fields, as marketing project managers. The provided knowledge both fit for wide profile specialists or willing to specialize in one concrete sphere, as political, commercial or social networking communication.

→ Entry Requirements

Degrees: Bachelor’s Degree or equivalent first University Degree (3 year study duration minimum)
English level: At least a B2 level of English proven by a certification (IELTS or TOEFL): the certification can be organized by long distance

→ Students About the Programme

• Gražina Kovger-Sniečkuvienė, Graduate from Lithuania:
The desire to improve the professional skills led me to study communication. Because the subject of communication was then offered by a number of universities, and I had to choose what fitted the most to me. The choice to study for a Master's degree at Mykolas Romeris University was determined by several aspects. First of all, MRU offered the opportunity to combine work and full-time studies in the evenings. The second reason is the combination between communication and management subjects. Choosing MRU has met my expectations, and today, the delivery of a master's diploma on the eve of my career, I can affirm that it has had a decisive impact on the positive changes. MRU lectures are taught by professional teachers who work in the subject area, provide counselling, etc. So I would like to wish the University continue to take up challenges, be modern and audacious.

For more detailed Informations click here

Don't hesitate to contact us:

• International Office: study@mruni.eu
Messenger: @MykolasRomerisUniversity
Whatsapp: +370 662 260 81

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  • Editor: Snieguolė Zalatorė
  • Tel.: (+370 5) 271 4739
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