Tourism Management and Heritage (Undergraduate)

Why this study programme?

The aim of the study programme Tourism Management and Heritage is to train specialists who would know the principles of sustainable tourism management and the particularity of cultural and natural heritage as well as having the ability to apply the acquired knowledge in practice. Also, to identify, analyse and solve problems in the fields of public administration, heritage management, tourism marketing and service management, implementation of innovations, sustainable tourism development in regions. As well as, people who would be competent to work in competitive and international environment, manage critical situations, solve conflicts and make timely and independent solutions.

  • Designed according to the latest trends in the tourism sector;
  • Interdisciplinary;
  • A wide range of elective subjects allows to accumulate valuable knowledge necessary for successful career;
  • Proficiency of foreign languages are particularly important in the tourism sector, thus students learn two foreign languages (first - English, French or German, second - Russian);
  • Studies and internship abroad possibilities allow to get practical foreign language and professional skills.

Course content (Click)

Assoc. prof. Brigita Žuromskaitė (Programme Director):
Modern travelling begins before leaving home: trips are planned, information is collected, friends and travel agencies are consulted. It does not end immediately after coming back home either: trips are still vivid because of photos, souvenirs, and impressions.
Teams of people and specialists of different areas work hard for people to have great memories from their travels. They seek to assure the smoothness and safety at each stage of the trip, as well as to present travel objects properly. To achieve these goals travel industry needs well prepared specialists, with interdisciplinary knowledge, who are able to create quality tourism products and services, remain calm in crisis, which can happen even in the shortest tours. Tourism sector continuously needs innovative and strategic thinking specialists, who are able to develop the sector further.
The programme was developed following travel experience and research, which revealed the competences lacking in the tourism sector.
Alina Katunian, Tourism expert:
Tourism is kind of the mirror of the modern world: changing, highly influenced by technologies, related with intercultural communication, representing the millions of tourists and thousands of destinations. Tourism is a sector for people with different preferences: working in hospitality field, airports, museums, travel agencies, tourist information centers, international and local tourism institutions, etc.
Up to UN World Tourism Organization, each eleventh job place in the world – in tourism sector. So definitely, the sector needs the modern, educated specialists to fulfill the demand of the growing number of tourists.

Programme typeBachelor's studies (university)
Field of study
Study areaSocial sciences
Degree awardedBachelor of Management
Duration3,5 years
AccreditationCentre for Quality Assessment in Higher Education
Course languageEnglish
Starting dateSeptember 1st
Tuition fee EU students1360 EUR/per year
Tuition fee Non-EU students2160 EUR/ per year

Entry requirements

In case your English language level is not sufficient, please choose English Language Minor studies. During the first study year students, who enter a major Bachelor study programme together with minor English language studies, will focus on language studies only. Upon completion of one year Minor English Language studies and reaching sufficient English language proficiency level, international students will continue studies on their selected Major.

International mobility possibilities

2nd and 3rd year students can participate in ERASMUS+ mobility programme which gives a possibility to study at a university abroad for 1 or 2 semesters and do internship in another country.

Career prospects

The content of the study programme and its orientation to heritage studies and development opportunities to cultural and natural tourism are universal, which leads to wide career alternatives for graduates of the programme. Future workplaces include not only regional, national, departmental, private or special purpose museums and parks but also publishing houses, institutions of heritage protection, travel agencies, tourist information centres, art galleries and centres, governmental and non-governmental organisations, embassies and other institutions, public administration entities, consultancy firms providing advice or assistance on heritage adjustment to the purposes of tourism, national and international organisations responsible for the protection of heritage. Future workplaces are tourism agencies and travel organisation companies (there are 282 of them employing more than 2 000 people). To work in any of the mentioned potential future workplaces students will be required to possess competencies in heritage and tourism management.

Student Testimonials

Mikheili Kalmakhelidze, 2nd year student from Georgia:
For me it is worth to study at MRU because it is very intercultural university, this makes it great opportunity to get an idea how to work in tourism sector. MRU professors are very motivated to work and help each student. Lithuania is door to EU for the beginning of your career and start to share your ideas. You also have many opportunities to work and study here in Lithuania, and comparing living expenses to other EU countries, Lithuania has many advantages.

In the news

Tourism Students Excited About Career Prospects After Graduation

Programme Director:

Assoc. prof. Brigita Žuromskaitė:

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